DESIGN means getting Main Street into top physical shape and creating a safe, inviting environment for shoppers, workers, and visitors. It takes advantage of the visual opportunities inherent in a commercial district by directing attention to all of its physical elements: public and private buildings, storefronts, signs, public spaces, parking areas, street furniture, public art, landscaping, merchandising, window displays, and promotional materials. An appealing atmosphere, created through attention to all of these visual elements, conveys a positive message about the commercial district and what it has to offer. Design activities also include installing good maintenance practices in the commercial district, enhancing the district’s physical appearance through rehabilitating historic buildings, encouraging appropriate new construction, developing sensitive design management systems, educating business and property owners about design quality, and long-term planning.

Examples of work…


  • Creation of a property inventory

  • Educational speaking engagements

  • Window display workshops

  • Historic walking tours

  • Creation of design standards and guidelines

  • Wayfinding signage

  • Facade improvement grant program